Born in Cheshire, Passi grew up in Surrey and Hong Kong and briefly lived in New York. What I don't have is a set strategy. I think Inditex and the Zara group got fast fashion to the masses, they're launching a collection once a week; we launch collections every day. Nitin Passi founded Missguided, the U.K. based fast fashion retailer, at the height of the 2008 recession -- an awfully good time to launch a value-focused retail venture online.
CEO & Founder, Missguided Limited & Mennace Limited. Nitin Passi, l’homme derrière la marque de mode rapide Missguided | Le magazine Sunday Times. I was based in New York, I lived there for two years, and got kind of a grounding in the fashion business -- everything from design, traveling the world with designers, to production, spending a lot of time out in China and selling as well. It resonates through everything we do – not only do we want our customers to look amazing, we want them to feel it too. These cookies will be stored in your browser only with your consent. Amanda Holden has a Sharon Stone moment as she uncrosses her legs in mini dress We also use third-party cookies that help us analyze and understand how you use this website. Next up, the direct-to-consumer label is launching women's and men's styles in eight Nordstrom stores on the West Coast. After the first year or two Nitin started to build his own product team for the brand and today that team is over 120 people strong as we design the majority of the styles we sell in-house. I did have big goals but I didn't know how I was going to achieve them, it was just kind of try and if it didn't work, try something else, and that's how we found our feet with Missguided. Over the last year, we've started to build an e-commerce team in-house that's really looking at the functionality of our website and at the technology on our website, and making sure that we're, a) giving the customer what they want and a) getting the most value of these customers, whether that be retargeting or personalization, looking at what people are dropping off the website and how we can re-engage them. I think our 16 to 34-year-old customer is pretty similar in terms of what she buys globally.
For a business that is just six years old, own-brand etailer Missguided has certainly made its impact on the fashion industry. Not that easy, it was quite a lot of work to get to it, but she's been the most powerful celebrity we've had.Not really, because let's say the customer has $100 to spend each month -- they want a variation. We were very, very competitive in the UK at least in terms of our price offering, that coupled with having the right product and being able to land a lot of product and being able to test it has been the biggest driver in our success. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. What I've got is a brand and I want to get that around the world, that's the number one goal now.
That's changed now, I think online takes probably 70 percent of our marketing expense. ReddIt. WhatsApp.
This allows us to be bold, unique and trend-setting in everything we do.But more importantly than the numbers, from the very start, Missguided has been on a mission to empower its female customers through our clothes, campaigns,Nitin started working in fashion after he graduated with a degree in business management.Nitin saw a demand for young women’s fashion and launched the website in March 2009. About us Missguided, the global fashion brand that never sits still. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. Younger fashion, I thought there was a bigger demand for it and fewer people were doing it. CEO & Founder at Missguided Limited. Telegram.