Logo Description. The myth of the BMW propeller came about years after the first company logo. “This interpretation has been commonplace for 90 years, so in the meantime it has acquired a certain justification,” Jakobs explains.Jens Thiemer, Senior Vice President Customer & Brand BMWSo, what does the BMW logo mean? On October 5th, 1917 the young firm received a company logo.
The interpretation that the BMW logo represents a propeller has endured ever since. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller. The main business was the production and maintenance of aircraft engines for the German Air Force.BMW emerged from the firm Rapp Motorenwerke GmbH (1913-1917). Although the company name changed, the technical equipment, assets and workforce initially remained the same.Even today, many people still believe that the BMW logo depicts a rotating propeller. Font Meme is a fonts & typography resource.The Helvetica font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. “BMW becomes a relationship brand. This first BMW badge, which was registered in the German Imperial Register of Trademarks, retained the round shape of the old Rapp logo. “For a long time, BMW made little effort to correct the myth that the BMW badge is a propeller,” explains Fred Jakobs of BMW Group Classic. At the beginning of the global economic crisis, the ad was trying to promote a new aircraft engine that BMW was building under license from Pratt & Whitney. The outer ring of the symbol was now bounded by two gold lines and bore the letters BMW.Then, in 1942, BMW itself linked the propeller to its company symbol.
But the base of BMW symbol is the same. The story was illustrated with a photo of the BMW logo overlaid on a rotating propeller.Since this BMW publication from 1929, the myth that the BMW logo is a propeller has endured. BMW’s iconic logo has been a hot discussion topic for decades. Not all enterprises of automobile industry were immediately built as car manufacturers.Some of them began with spares, the others – with bicycles and motorcycles, the In addition, our new brand design is geared to the challenges and opportunities of Digitization for brands. Download Helvetica Font The additional communication logo symbolizes the significance and relevance of the brand for mobility and driving pleasure in the future.” BMW did not make any serious efforts to discourage this myth. And all because of a publicity stunt. White and blue colors used for every quadrant symbolize Bavarian Free State.
BMW logo consists of 4 blue and white quadrants which are enclosed within a circle. BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales.The fonts below are 100% free for commercial use and each font license has been manually checked. Constant repetition has made this explanation a self-propagating urban myth. Learn what the BMW emblem really means, how it came to be – and how the brand’s transformation is reflected in the new BMW logo. The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. You can change your settings Left: This was the emblem that BMW used to present itself at the motor show in Berlin in 1924. An article appeared in a BMW publication called “Flugmotoren-Nachrichten” (Aircraft Engine News) which backed up the story of the BMW badge as a spinning propeller. Please see “Cookies” to learn more about how they are used on our website.